Music Promotion Planner for Independent Artists
Promotion fails when it's improvised. Organised Producer turns each release into a dated promo plan, tracks your label submissions and DJ support, and fits the work around the gigs and studio time you already have booked.
Promotion, planned like the rest of your week
Independent producers and DJs are their own label, marketing team and manager. The work isn't complicated - it's just easy to drop when a mixdown runs late. Putting promo on the same calendar as everything else is what makes it actually happen.
A dated promo timeline
Every release gets a promo schedule working back from release day - assets, pitching, announcement, content run and post-release follow-up.
AI promo checklists
Generate content and promo ideas that suit your genre, audience and how much time is left before the date.
Label submission tracking
Log every demo, label, contact and response so nothing sits unanswered and unnoticed.
DJ support log
Record which DJs are playing your tracks and turn that into proof when you pitch labels or promoters.
Content that ships
Turn 'post more' into specific tasks with dates: studio clip Tuesday, snippet Thursday, artwork reveal next Monday.
Repeatable campaigns
Reuse what worked on the last release instead of inventing a promo plan from scratch every time.
Progress you can see
Task progress and the Command Centre show how much of the campaign is actually done, not just planned.
A six-week promo shape that works
- Weeks 6-5: master delivered, artwork finalised, distribution scheduled, demo and playlist pitching sent.
- Weeks 4-3: announce the release, share the artwork, film studio and snippet content in one batch.
- Weeks 2-1: pre-save push, send promos to DJs, line up release-day posts in advance.
- Release week and after: release-day content, thank supporters, log DJ support, then follow up the labels who went quiet.
The same timeline lives on your DJ calendar and inside the music producer planner, so promo never quietly replaces studio time.
Music promotion FAQs
What is a music promotion planner?
A music promotion planner is a schedule for everything you do to get a release heard - teasers, artwork reveals, video clips, playlist and blog pitching, demo submissions and release-day posts - laid out on dates instead of decided in a panic the morning of release.
When should I start promoting a release?
Most independent artists work back four to six weeks from release day: assets and pitching first, then announcement, then a steady run of content into release week and a follow-up push afterwards. Organised Producer builds that timeline for you from the release date you enter.
How do I keep track of demo and label submissions?
The label submission tracker logs each demo you send, the label, the contact, the date and the current status, so you can follow up on silence rather than forgetting a submission existed. AI label recommendations suggest labels that fit your genre and stage.
Can I see which DJs are supporting my tracks?
Yes. The DJ support tracker records which DJs have played or charted your music, which is exactly the evidence labels and promoters ask for when you pitch.
Does promotion planning work alongside gigs and studio time?
It has to. Promo tasks sit on the same calendar as your gigs, studio sessions and day job, and the workload balancing tool spreads them so release week isn't stacked on top of a busy weekend of shows.
Stop improvising your release weeks
Start free, then see what Pro pricing adds when you want the AI to write and schedule the plan for you.